CarryNetCarryNetExit
Case Study

How Heartland Freight
Saved $420K a Year

A real story about portfolio thinking — and the customer they almost fired who was actually making their "best" customer profitable.

Heartland Freight

Des Moines, IA
200
Trucks
$48M
Revenue
156
Lanes

The Core Insight

Heartland's ops team was analyzing their customer profitability. Midwest Manufacturing looked like a winner at +22% margin. Meanwhile, Summit Supply Co. was on the chopping block — below-market rates, not worth the hassle.

They were about to make a $258K mistake.

CarryNet showed them what their TMS couldn't: Midwest Manufacturing was actually losing money when you count the deadhead miles. And Summit Supply Co.? Their lanes filled the exact backhaul gap.

"You were about to fire the customer that makes your best customer profitable."

The Demo

1
The Network
2
The Drain
3
The Insight
4
The Results
2 minutes
See the Portfolio Effect

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